“This advert was written by AI”

If you work in the content marketing space, it’s extremely likely you have been bombarded with adverts for AI copywriting tools over the past few months. These tools promise the creation of high-performing marketing copy in seconds and the instant generation of blog posts, social media content and even entire websites.

How does AI copywriting work?

AI copywriting is essentially computer-generated writing created by natural language processing tools. The majority of AI copywriting platforms utilise the OpenAI API which runs models with weights from the GPT-3 family.

Given a text prompt, the AI copywriting tool will generate content by analysing similar preexisting content from around the web, taking these parameters to generate something new and supposedly plagiarism free. (It’s always worth checking their outputs against existing content as they have been known to copy and paste).

Is AI actually any good at writing content real humans want to read?

To put the machines through their paces I let an AI copywriting tool write the following article. I provided the tool with the headings as inputs and asked the tool to give me a paragraph of copy for each.

Should you let AI write your content for you?

To write or not to write? That is the question. For years, people have been writing content for blogs, websites, and businesses. Now, there’s a multitude of artificial intelligence platforms that will do all the writing for you! So should you outsource your content generation to AI content genera- er...creators?

Can AI Replace Human Writers?

As long as there have been humans writing, there have been people who seek to criticize them. The goal of a critic is to find fault with a piece of writing and explain why it's wrong. This is a natural role for a human writer but today, humans are being replaced by computers because it’s cheaper and easier to let machines handle parts of writing tasks such as proofreading. Let’s take a look at why letting AI write your content might be a good idea....

Why Should You Use an AI Copywriting Tool?

Writing content is hard. There’s the writing, the thinking, the researching and the editing and reading all along the way. Most of the work is spent building and improving your skills in each area. That's why we at CopyAI decided it was time to open up our platform to help writers put their best work into the world. Our goal is to help writers get more shares, more traffic, and more sales from the places they already get 40% of their sales from.

What Is AI Copywriting and How Does It Work?

Writing is a skill that can be learned, practiced and practiced. In today’s world of quick-thinking copywriters with artificial intelligence (AI) capabilities, there’s never been a need to let an AI expert rewrite your content for you — unless you know exactly what you want and need. For this post, we’re going to look at how AI copywriting can help you create content that sells more, attracts more leads, generates more revenue and inspires your readers.

Can AI write meaningful stories?

Some people believe that the answer to the above is yes, that AI can and will write your content for you. Full stop. If you want the best writing possible, if you want to maximize ad spend and minimize efforts, then the answer is yes. This is not something that should be surprising to anyone who has tried doing something online. The truth is that most humans are terrible at

Back to the human wordsmith…

Will the machines replace writers?

Looking at the results above, I think it’s safe to say that AI copywriting tools are not set to replace human writers any time soon.

For a start, the term AI is misplaced. The tools can’t think for themselves and are only as good as the text inputs you give them. A lot of the content they spit out is reductive and often pretty nonsensical, possibly reflecting the wider data set they were trained on.

Human judgement is required to both select the right inputs and judge the outputs.

Very occasionally you do get a nugget that’s worth using, but this more to do with the automation of infinite monkeys than a reliable machine that can spew out Shakespeare on-demand.

What is the use case for automated copywriting then?

As someone who suffers from writer’s block practically every time I sit down at a keyboard, I do think there is a use case for copywriting tools when it comes to generating ideas and refining tricky paragraphs and phrasing.

The tools are actually quite good at reforming and regurgitating sentences, which means they can be used for finding synonyms and alternate phrasing at scale.

Good writing is the result of refining a bad first draft and these tools definitely aid in this, but they can not be relied upon to develop new ideas. The machines can not be decoupled from the human inputs and can not be relied upon to deliver groundbreaking prose or original arguments.

Like with most technology, these tools are still only as good as the user…