I'm the Founder and Managing Partner of Open Velocity, a go-to-market consultancy for scaling businesses in complex markets and the founder of Audience Velocity. I'm a marketing strategist and speaker based between York and Leeds.

My work sits at the intersection of commercial strategy and execution, helping companies bridge the gap between clever ideas and the messy reality of making them happen.

In a nutshell: I like to figure out how we're going to win before we get started. And I like to get things done.

I've spent most of my career inside scale-ups, where you learn quickly what makes a commercial difference: getting closer to your audience, stripping out the noise and staying relentlessly focused.

Speed only helps when it has a direction and that direction comes from knowing exactly who you're selling to and why they should choose you. It's the thinking behind both businesses. Open Velocity builds go-to-market strategies around the audience. Audience Velocity, our AI co-pilot, tests messages against your audience data so you know what will land before you commit spend.

My talks explore the future of marketing in a world saturated with AI slop, demystifying what strategy even means, positioning in crowded markets and why understanding how people really think matters far more than chasing the latest tactic.

How I can help

• Speaking: keynotes, panels and workshops on AI in marketing, go-to-market strategy, positioning and audience insight.

• Fractional CMO: senior commercially oriented marketing leadership for scaling businesses that need it before, or instead of, a full-time hire.

• Open Velocity: go-to-market strategy, positioning and audience insight delivered by senior experts.