An experienced Marketing Consultant helping ambitious brands grow
An experienced Marketing Consultant helping ambitious brands grow
As an ex-Marketing Director and 3x Founder, I’m an experienced marketing consultant dedicated to helping scaling companies.
With over 12 years of experience in Product and Marketing teams, I provide specialised marketing consultancy to established companies and high-growth scale-ups, particularly in the technology, manufacturing, and e-commerce sectors.
I work closely with clients to define their marketing strategy by analysing their positioning, understanding their customers, and assessing the competitive landscape. I translate business objectives and customer needs into clear, actionable marketing direction. My approach isn’t based on one-off hacks or generic advice. It’s grounded in years of experience, data-driven insights, and a deep understanding of what makes your business unique to your customers.
“Over the past 9 months Bethan has been an integral part of translating our growth ambitions into a tangible long term plan and has worked closely with our senior team to define and validate an exciting new direction for the business.”
Andy Longhurst, Managing Director, Lead Tech
Marketing Consultancy Services
On-demand marketing advice
Need top-tier marketing advice at your fingertips? Leverage my expertise as a strategic sounding board for crucial decisions and budget planning, or integrate me into your Exec Team or Board to ensure your growth plans stay on track. I provide flexible, on-demand support, including comprehensive audits and benchmarking, drawing from over a decade of industry-specific knowledge to elevate your marketing game.
ROI and reporting
Wondering if your marketing is hitting the mark? Accurate data collection and analysis are key. I ensure clients have robust data tracking and analytics systems in place, delivering insightful long-term reporting and actionable, data-driven recommendations to maximize ROI.
Go-to-market strategy
Launching a new business, product, or entering new markets requires a strategic approach. I craft and execute powerful go-to-market strategies, ensuring your marketing investments drive strong market entry and substantial impact. Let's make your launch a resounding success.
Digital strategy
Go from ad-hoc, one-off marketing bets to a comprehensive digital strategy that aligns with your business goals. I help clients devise and deliver marketing and digital strategies focused on delivering tangible results through a deep understanding of your positioning, audience and competition.
Positioning and messaging
A compelling business narrative is essential. I help you understand your audience and develop positioning and messaging that truly resonate. By meticulously planning the plot, characters, and storylines of your brand, I ensure your story captivates and engages, bolstering your market presence.
Comprehensive marketing audit
Pinpoint where to direct your marketing efforts for optimal growth. My comprehensive marketing audit assesses your current strategies and key performance drivers, providing a clear, actionable plan with immediate priorities and long-term growth opportunities to enhance your marketing effectiveness.
When do you need a marketing consultant?
Typically, I make the most impact in the following scenarios:
You’re an established business that’s grown organically but is now looking to diversify your marketing channels and accelerate growth.
You don't need full-time marketing support but require regular input from an experienced marketing leader.
You're planning to enter new markets or launch new products and need a comprehensive go-to-market strategy.
You have a junior marketing team who would benefit from senior experienced oversight and coaching.
You’re looking for marketing representation at a board level from a fractional or part-time CMO.
Your brand and marketing approach needs a refresh or repositioning to stay competitive in a changing market landscape.
You require a thorough audit of your current marketing efforts to identify areas for improvement and drive better ROI.
How can we work together?
I tailor my approach to meet your requirements and budget and work both on a project and retained basis depending on the challenge.
From the start, I emphasise clear and efficient communication to maximise your marketing investments and deliver real results.
Having worked with numerous agencies and consultants throughout my career, I understand what it takes to foster a positive, productive, and dare I say it, enjoyable client relationship!