Part-Time and Fractional CMO Services

Looking for expert-led marketing support to accelerate your growth?

An experienced Fractional CMO can help build out your marketing efforts and get you to the next level

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Working With

Bethan Vincent | Fractional / Part Time CMO

About Me

With over 13+ years of marketing experience, I’ve worked at CMO level to launch successful brands, grow start-ups from scratch and develop marketing strategies that deliver exponential ROI.

Throughout my career, I’ve set up marketing departments from scratch and helped numerous businesses scale. As Marketing Director of a leading technology consultancy, I helped the business attract and convert household name clients, which saw their turnover double during my tenure.

Before this, I helped a cloud software business scale its customer acquisition efforts in pursuit of a successful exit to the market leader.

I now work with technology start-ups and scale-ups as a part-time/fractional Chief Marketing Officer, providing cost-effective access to experienced marketing support.

As a fractional CMO, my involvement is typically more hands-on than it is when I'm acting as a Marketing Consultant. I will be closely involved in the day-to-day operations of your marketing division as if I were a full-time Marketing Director/CMO, but without the associated cost and commitment.

Benefits of a Part-Time or Fractional Chief Marketing Officer

Senior expertise - You may already have a marketing team, but you probably don’t have someone at the table during board meetings and strategic planning sessions. A part-time CMO can fill the gap and ensure marketing has a seat at the top table.
Flexible support - Most part-time CMO arrangements run month-to-month. Giving you the flexibility to end the arrangement if it’s not working for your business.
Rapid start - A fractional CMO can provide quick relief for a marketing department that has been left without a leader or lacking professional oversight.
Reduced costs - A part-time or fractional CMO can help you get started without the steep hiring cost and long employment commitment. You can quit, or scale-up, whenever you want to.

The average salary for a full-time CMO in the UK is currently £102,451. Fractional support can start from £3000 per month.

What Does a Fractional CMO Actually Do?

Develop the marketing strategy in alignment with company objectives
Set and review marketing goals and objectives
Co-ordinate marketing campaigns in collaboration with sales and other stakeholders
“Own” marketing and be ultimately accountable for its success
Co-ordinate reactive marketing efforts to maximise time-limited opportunities
Coach, mentor and support junior staff members

A whole team pushing for your success

As the Managing Partner of Open Velocity, I’m part of a team of senior marketing experts.

We’re a marketing consultancy made up of ex-CMOs and Marketing Directors with a passion for unpicking complexity and solving for success.

We come from diverse sectors, with varied career paths, having worked across all marketing disciplines, so you benefit from our collective experience and perspectives.

We help our clients:

Strategy building blocks: Customised solutions to tackle specific challenges with rigour and insight, giving you confidence in your marketing. From developing positioning and creating go-to-market plans to designing performance measurement frameworks. Our strategy building blocks help you lay the foundations for success.

Fractional CMO support: Experienced day-to-day marketing input for your business to fine-tune activity and keep your growth plans on track. Call on us as a sounding board on strategy, for advice on key marketing decisions, or have us working in your business steering your everyday marketing activity.

Benchmarking: Evaluate where your marketing needs strengthening and benchmark your performance. Our proprietary benchmarking framework has been developed based on our practical experience in running marketing functions and gives you a full view of where your marketing can be strengthened and actionable advice on what to do next.

Find out more

“We have been working with Bethan and OV over the past year, during which time she has helped us structure our marketing department and operations, define a bold vision for enhancing our customer experience and refine our marketing plans and resourcing.”

— John Wiechula, CFO, YorkTest

Fractional CMO Frequently Asked Questions

What is a Fractional Chief Marketing Officer?

Fractional CMOs are senior marketing executives that help with defining marketing strategy, developing strategic positioning and ensuring company growth. They are typically experienced strategic marketers with board experience who can handle most of the duties of a CMO at a fraction of the cost.

When is the right time to hire a fractional CMO?

If you are a small business owner who needs a specialised marketing strategy but doesn't have the budget for full-time employees, hiring a fractional CMO could be an option that gives you some flexibility and potentially save you money in the long run. You may also want to consider hiring an Interim CMO.

What is the difference between a CMO and a Fractional CMO?

A CMO, or Chief Marketing Officer, is a full-time employed executive responsible for overseeing the entire marketing division of a company. A Fractional CMO, on the other hand, provides strategic marketing leadership on a part-time basis, offering businesses the expertise of a seasoned CMO without the commitment of a full-time position. They often work on a project or retained consultancy contract.

Why Hire a Fractional CMO?

An external CMO can improve the company's performance by providing a fresh perspective and additional senior marketing expertise that may not be present in the current executive team. They can also provide more time for founders and executives to focus on wider business issues and operational challenges.

Can a fractional CMO work alongside an in-house team?

Absolutely. I regularly work alongside existing marketing teams to help define a strategic direction, alongside coaching and mentoring junior team members. I can also coordinate between internal teams and agencies, ensuring everyone is aligned.