What clients say about working with me
"We engaged Bethan to assist with developing TSP's marketing strategy in line with our ambitions of becoming a fully fledged spin-out from the University of York. Bethan took the time to deeply understand our technology, proposition and audience and helped us develop a detailed go to market strategy that we are now executing on. She has made a lasting impact on our way of thinking about marketing. We highly recommend Bethan to any technology start-ups looking to develop a solid marketing foundation."
Professor Robert Klassen, Founder, Teacher Selection Project
"onebite has been working with Bethan for over 3 months to reset our positioning, messaging and marketing strategy. In a short span of time we have managed to achieve clarity on our strategic objectives and develop a clear plan to translate this into action. We are excited to continue working with Bethan to deliver on our ambitions and use her expertise to support our growing internal marketing team."
Kiri Craig, Managing Partner, onebite
"We worked with Bethan to holistically review our marketing strategy and advise on tactical/implementation best practices.
Her knowledge of the marketing landscape is impressive and we found the engagement extremely valuable in ensuring we focus our marketing efforts in the right direction. I would highly recommend working with Bethan on any strategic marketing projects."
Oliver Cushing, CEO, RightsDD
“We appointed Bethan as Lead Tech's fractional CMO in October 2021 to help drive forward an ambitious transformation strategy and offer interim support while we appointed a new Head of Marketing.
Over the past 9 months Bethan has been an integral part of translating our growth ambitions into a tangible long term plan and has worked closely with our senior team to define and validate an exciting new direction for the business.
From the very first day it was clear Bethan's professionalism, expertise and speed in moving things forward was going to be a great fit for our business, 9 months on and we could not be happier with the relationship (and despite joining under the title "fractional CMO" the whole business only sees Bethan as a valued colleague - a testimony to someone who not only embodies the company vision but also the values.) I could not recommend Bethan highly enough, a real asset to any business"
Andy Longhurst, Managing Director, Lead Tech
We have been working with Bethan over the last 3 months as our Fractional CMO, in that short space of time she has helped us structure our marketing department and operations, define a bold vision for enhancing our customer experience and refine our marketing plans and resourcing.
We look forward to continuing to work with her to build out our market-leading offerings in the UK & solidify our position as the top food sensitivity testing company in the US
John Wiechula, FD, YorkTest
I approached Bethan to help set up and structure Jammed’s marketing setup - and her help has been pretty instrumental in how we now approach marketing and onboarding new customers. She deeply understands the SaaS company revenue model, and a lot of the things I was after and needed didn’t need explaining beforehand - which was super handy.
Bethan is knowledgeable, friendly and is deeply passionate about start-ups and I think it shows in her body of work - I’d recommend Bethan to anyone!
Andy Callaghan, Founder, Jammed
“Working with Bethan has been a huge success for our business and I personally can't recommend her enough.
She worked with our marketing function and in a short few months, completely reset our strategy and vision for the growth of the agency. We initially engaged her for a one-off project but the value she has been able to contribute has led us to extend our partnership for the foreseeable future.”
Mikey Emery, Commercial Director, Impression
“As an early startup, we were really struggling to be succinct in what we were trying to say, especially seeing we have a marketplace business model.
Bethan was really understanding of our situation and was able to effectively provide clarity to our GTM messaging.
A rare consultant who actually cares about their clients and has provided value over and above the agreed scope of work. I’ll definitely be referring Bethan to my networks!”
Shannon Smith, Director, Welfound
“Bethan stopped me in my tracks with her powerful Lead Dev talk ‘Hiring Diverse Teams with an anonymous recruitment process’ Her words challenged me and made me think about my practice. I thought; this is someone with the insight and the boldness to act on their experience and I can learn from that.
Bethan consulted with us at Linius to improve our recruitment process, she looked at our language, or messaging and our method and showed us things we could do to improve. It worked. We have grown from being a 100% male team to a 50:50 gender split. There is more work to do and I will be drawing on Bethan’s expertise again in the future.
She understands how important the way a company presents itself to the world is. To do this there needs to be something of value to present and she starts there, getting your insides to be something you want to show on the outside.
In addition, her openness about dealing with mental health issues speaks volumes to me and has helped me engage with this at work.”
Chris Young, Linius
Liz Kemp, Founder, Kemps General Store
“Bethan was a knowledgeable, approachable and valuable support to me during the process of starting my new business. Her work and advice in the area of marketing and in particular it’s digital aspects were significant and fundamental to our successful start-up.
She has an easy manner and her communication was always clear, constructive and timely. Bethan always added value and ideas along the way and was a really positive and inspiring associate.
I was confident that her subject understanding and skill would take care of the technicalities to meet our requirements but also that she appreciated the underlying business imperatives and objectives which helped us ensure the solutions were well chosen and executed properly. ”
Matthew Bloch, Co-Founder, Bytemark
“I was lucky to employ Bethan as Marketing Manager at Bytemark for 2 years – she summed up the company’s new identity and 15-year ethos in such a short space of time, and was a key collaborator in taking Bytemark to the next level.
Bethan wrote copy, managed complex ad budgets, recruited a digital marketing team – doing nothing less than building a brand new department. She is an uncommonly punchy writer, a charismatic speaker and a high-achieving, goal-driven team leader. Bethan’s ethos has been to seek out new audiences & build sustainable companies, and I still love to keep up with her work.”
Co-Founder, InkBlot Films
“As a business owner, it’s incredibly important to make informed decisions and to avoid making uneducated choices: to which end, Beth spent a short amount of time with us to go over received proposals, resulting in some new questions but more importantly the discussion confirmed a great deal of what we were already thinking.
If the cliche of working with smarter people than yourself is true, Bethan was that for us, as someone with broader experience in her area, is easy to speak to and constructively critical to the appropriate degree.
Because of these traits - amongst many - we were able to have an honest conversation that moved us forward quickly without having to find an external trusted party, as we already had that contact in Bethan.”